Rank factors latest Pinterest

What are the latest major factors for the Pin rank? Long time not to pay attention to the Pinterest.

Well, there are quite a lot, but I’ll try to be brief. The most important ranking factors on Pinterest are:

  • Pin description - it should contain proper keywords
  • Image name, should also contain keywords
  • Likes
  • Repins
  • Website Pin Origination. Pinterest prioritizes pins from websites that are often pinned from.
  • Board name. Keywords are important
  • Board description. Keywords as well
  • Engagement rate.

And a lot more. Actually, I’ve seen a few good articles on this topic, like The Ultimate Guide to Pinterest SEO.


Thanks PollyVik, awesome informations :pray:

Thanks, that means it does not depends on the single factor of repin qty anymore.