Storytelling is the key to high performing content

[cowboymug]

Do you have statistics to back this up?

This post shows negligible difference in accounts with/without story highlights:

An in-depth look at Instagram engagement - July 2019

Summer is well underway, but @delagarde and I have been keeping busy, building our own targeting tool for Instagram. With the first few tests and accounts populating our database, I wanted to make use of the data to do an in-depth analysis of Instagram engagement rates (in short: ER). What you’ll read below are some findings based on a sample audience containing 16,5k accounts, all data has been collected between the 8th and 15th of July 2019. In this post I will be answering the following que…