Great great post.
At the core of this, the nature of humanity comes into play: the principle of least effort.
People are especially good at 2 things: surviving(adapting to the environment around them) and making babies. The first thing is the thing weâre better at, because if we die early, we obviously canât have babies. The first thing is also a problem: when we deem things safe and comfortable, itâs difficult to escape the matrix of normality. This is what a comfort zone is and where the principle of least effort springs from.
If we wake up in the morning with our coffees and our breakfasts and we round up $2000 from paying clients, do we really want to learn new skills? Not really - weâre comfortable with sitting back on the $2k we made for the day. If anyone challenges us - âfuck you, we got paid!â
The real challenge is adapting. Not just surviving, adapting. And thatâs where the principle comes into play - who wants to adapt anyways? I love my life and I got paid - whatâs the point?
The reality of the situation is that if you donât adapt, you will die. If your business doesnât adapt, it too will die.
The challenge of life isnât dealing with other people; itâs dealing with ourselves.
Kanye West reflects on this sentiment in All Falls Down
To conclude: rise up against your nature. If you could put the energy you use into being lazy(laziness = being content with your life and your account management skills, in this case), do that. Itâs entirely possible. You have the same amount of hours as everyone else on this planet.
As an extra question @HenryCooper , I noticed you tend to look down a bit on the âgurusâ of the game. I donât have an issue with this, because my motto has always been âdonât believe the hype.â I know most of these guru influencers are just basic marketers with a fanbase.
So let me ask: do you recommend reading the âInstagram Manualsâ of 2019 to build knowledge? Do you think these books go out of date quickly, since the social media landscape changes so quickly? Or do you recommend the tried and true method of âlurking moreâ for knowledge? Which do you recommend more?