Cold Dm probably won’t get you an answer, cold e mail will, they add their e mails on their accounts for business propositions, so if you e mail them they will probably see it. Some accounts write in their bios DM for shoutout, in that case Dm is the best way to get in contact with them.
I would say cold emailing and email scraping are the best ways to contact influencers, also, after doing business with one you can get referred by to the others and so on until you build a good network of influencers.
Cold emails and DMs can work, but bear in mind they may have a low conversion rate.
Luca is onto something here:
I like to use a week-long ‘warm-up’ method (if they post frequently), that basically consists of commenting on their posts (ask relevant questions), replying to stories, and reacting to stories, just so they slightly recognise me when I message them.
I find a week works well for a few reasons: it’s long enough to have them know who you are; they forget that they only met you a week ago; and it doesn’t suck up too much of my time.
I don’t have the proven method, but I guess that the best way would be to contact them through emails, since I think that they expect more serious business proposal to come on their email address. Good luck!
I agree with you heroslair but for small businesses 10k accounts could be a good influencer instead of investing in 150k accounts influencers you can have 3 or 4 10k ones to repost and do stuff for you, it will be much cheaper tho.
in some niches, ‘influencers’ like that reach out to the ecom-profiles themselves. hoping to score free products.
what i used to do with these small influencers like that is offer them a 40-70% discount on the product, so that i cover the cost of the product(s) i sent them while still getting some extra reach.
cos most won’t bring any conversions (although depending on the niche and products and their followers and etc. etc.)