The emergence of digital marketing has paved a new way to attract customers from the market. It has opened up various online mediums to market your business effectively in the world. Nowadays, every company is focusing on digital marketing to extend its reach in the market. They know how beneficial it can become for their business, provided they use the right process.
To make your digital marketing plans successful, you need to focus on various areas such as web designing. It is a known fact that your website will play a major role in defining your brand identity in the digital space. People from around the world will know more about your services by visiting the website. That is why you need to firmly focus on its design and development to give your brand a great representation in the digital space.
This precisely shows that the success of your digital marketing campaigns relates strongly to your web design. It basically works as your main point of interaction, giving users know-how about the company’s services or products.
In this blog, we will discuss more about the relation of digital marketing with web design. We will explore the factors of how web design creates an impact on your digital marketing plans and objectives. Let’s take a look at them below.
Web Design & Digital Marketing: Sharing the Unified Goal
We all know how digital marketing works flawlessly to provide a boost to your brand recognition. It creates value for your business in the digital universe, allowing it to get more traffic regularly. You can use a variety of techniques in digital marketing to enhance traffic generation. From social media to Google paid marketing, there are different channels on which you can count to increase traffic towards your website.
But, then comes the next part.
The traffic you generate from digital marketing needs to be converted strongly into potential customers. That could only be done by offering them the required services or products. In this case, the demonstration of your website plays a very vital role. Its creative front-end features allow you to grab people’s attention and convert them firmly towards the services.
That is where the goal of digital marketing and creative web designing becomes unified. The shared approach to attract and convert customers is the main reason why both of them are called interrelated. As a business owner, you would want to solidify both of these things in order to get more profit and recognition.
How Web Design Optimizes Digital Marketing Success?
As defined above, web designing is becoming an essential part of digital marketing success. There are various reasons behind this fact, but the one most important among them is the increase in conversion.
A great web design helps to showcase the modern identity of a brand. It showcases the uniqueness of a company and its services in the market.
For instance, many photographers specifically focus on creating unique websites. They know that these websites are very crucial to properly represent their photography business names in the market. Using these websites, they can improve their branding on the internet and can get better audience engagement.
Considering this example, it can be easily understood why websites play an important role in the success of digital marketing. It ensures that the leads extracted from the traffic do not go away wasted. Utilizing specific tools and design metrics, creatives allow you to optimize the marketing conversions right according to your business goals.
Web Designing Components That Aids Digital Marketing Growth
Now, as we have discussed the connection between web designing and digital marketing, let’s move forward towards the components that aid in the optimization of digital marketing. These are termed as the basic factors that help to improve site image according to the requirements of digital marketing.
Solidifying these components gives your website a better chance to get more conversions from the extracted traffic of digital marketing campaigns. Let’s explore them in detail below.
Friendly User Experience
Having an engaging UI/UX has become more than important for every business website. The reason is that it helps to engage customers, allowing them to take interest in the features of a website. That is why businesses often ask developers to build websites creatively as per the latest UI/UX trends. They know how it can be beneficial for them in terms of keeping the visitors’ concerns intact, precisely by showing the right design and services.
It is therefore advised to keep your users in mind before finalizing any web design. The best way to accomplish it is by regularly monitoring the behavior of your customers. You need to look at specific points that are showing signs of user engagement. This can also be known clearly by analyzing other websites. It will give you a firm idea of what people are liking and how you need to design them perfectly on your website.
Search Engine Friendly
We all know how important SEO marketing has become in the digital world. It can be termed as the biggest source to engage organic traffic from the internet. All the top companies around the world rely heavily on search engine traffic. They know that it brings infinite traffic from different parts of the globe, giving their web engagement a huge boost.
But to attract that traffic, a website needs to have specific features integrated right according to the best tips of SEO. A good and friendly web design is termed as the first thing in this case. According to Google, those websites that are built with neat design and faster loading time, acquire more traffic from the internet. The reason behind this engagement is very clear as people do like to visit those sites that are creatively designed with quick response time.
This is one of the major reasons why your web design should also be SEO friendly to extract more traffic from the internet. It provides you with a great way to get organic web traffic and increase user engagement on your website.
Conversion Focused Design
It is a well-known fact that every brand wants to increase its web conversion rapidly over time. This is the major recipe to bring success for any business, no matter which industry it belongs to.
But to increase that conversion, a website requires specific front-end functionalities. These creatives are not designed randomly but are built according to the preferences of the targeted traffic. From using call-to-action buttons to catchy vector banners, everything on the website should be designed as per the proven metrics of users’ behavior.
This gives the website a great opportunity to convert the incoming traffic into customers. It can increase their revenue generation from the web, that too without using any extra advertising campaigns. That is why designers are also heavily instructed to keep the users’ behavior in mind while building any web design. It brings a great impact on the conversion, allowing businesses to take good advantage of the incoming traffic.
To create a good conversion-focused design, you need to pay attention to some important elements. Let’s discuss them as well in detail below.
1. Site Navigation
Site navigation is the first thing you need to keep in mind while building a conversion-focused web design. You need to think like a user to properly build a friendly navigational site. For instance, you need to analyze how an end-user will interact with the menu on your website. Similarly, you also need to think about how to interlink different pages with each other to bring seamless navigation to the website.
This will encourage you to think deeply about everything and how it should be designed according to your theme. Keep in mind that all of these things must be finalized earlier before the launch of your website. You can test the efficiency of your site navigation by running it on staging. This will let you know various things that need to be fixed as per the requirements of user experience.
It is a known fact that those sites that are easy to navigate always perform better on the internet. Their bounce rate is always low, giving them a good opportunity to maintain a healthy engagement ratio for a long time.
2. Colors
As a designer, you must also need to look at the theme colors and styles you are using on the website. This is very important and must be considered carefully as per your brand requirements. A lot of times, websites look very awkward due to the usage of odd colors in web design. It not only makes the website look bad but also results in the loss of visitors’ attention.
It is, therefore, best advised to go for simple and neat colors while building a web design. This allows your website to look decent and catchy among others, increasing the chances of better engagement. If you don’t have much idea about the usage of the right colors, take a look at your competitors’ websites. This will also give you a good knowledge of how to pick the best colors that can grab eyeballs without looking glitzy or overworked.
3. Typography
The next thing you need to keep in mind is the perfect usage of fonts in your web design. It is an important attribute of designing that needs to be picked carefully by looking at the overall theme of the website.
The representation of all your banners, CTAs, and other designs depends a lot on the selection of the right typography. The taglines and slogans you use on the website have to be presented perfectly using bold fonts.
Sometimes, this little thing is ignored by the designers while creating a website. As a result, it brings a negative impact on the presentation of the overall website. Therefore, try to pick the best typography for your website, so that its written stuff can look great as per the strong branding requirements.
Syncing of Ad Campaigns with the Landing Pages
Nowadays, many companies are running paid ad campaigns to attract traffic from the web. Some of them often fail to convert the incoming traffic into leads due to having irrelevant landing pages. This happens when your ad campaigns mention some other things as compared to the services given on the landing page. It basically breaks the connection between them, leaving users confused.
Therefore, try to make your digital marketing campaigns work properly by syncing the ad campaigns perfectly with the landing pages. You need to make sure that the campaigns should be targeted correctly to the related landing pages. This will not only increase your traffic but will allow you to grab potential customers easily from the campaign.
Final Words
That concludes our whole article in which we have described how web design connects directly with digital marketing. Being a brand owner, you must need to pay attention to your web design, as it plays a vital role in converting your internet traffic into leads. This blog has also listed some key web designing components that can help you to get more conversion from the incoming traffic.
Understanding these points in detail will give you a great knowledge of why having a creative web design helps to solidify your digital marketing leads. This way you can build better brand engagement and grab more traffic from the internet easily.
About the Author
Anas Hassan is a design consultant at leading branding agency Logo Poppin. He has a deep interest in exploring trends in graphic design and digital marketing. Besides this, he is an avid football fan and enjoys an occasional steak dinner.
