I posted a thread before about some of the stuff that I do for LinkedIn marketing for myself and clients.
I’ve done over $50k in sales from my own personal account, and have helped others (business owners, sales people, etc) generate anywhere between $20k-$150k in sales through LinkedIn.
I posted my process before but now I’d like to take all questions people have about LinkedIn! Whether you want to handle LinkedIn accounts for clients or just get more sales through your own LinkedIn.
Most people make a huge mistake when setting up their LinkedIn profile if their goal is to sell other people on their services/goods. They focus on their own accomplishments instead of the accomplishments of their clients.
So let’s talk about exactly what that looks like:
Headline: This is what people will see under your name before they connect with you. This should focus on two things. WHO YOU HELP and HOW YOU HELP THEM. This should have some kind of value preposition and filled with industry specific buzzwords where fitting
Profile Picture: Professional but fits your personality. Something that is high quality and elicits trust.
Summary: Nothing too long that people are bored when reading it. Maybe even just 3 paragraphs Expand a bit more on your headline in the first paragraph. In the second, talk about your work! Stuff you’ve done, projects you’ve been on, etc. Third one, finish with a CTA and how a buyer can contact you to work with!
In my experience those are the most important 3 pieces of a profile. Of course your work history should be up to date (but not show too much), have your work skills relevant to what you do, join groups that show your apart of something,
The posts? That’s completely up to you. I focus on stories. With everything that I do I tell a good story. Whether I’m talking about client results, lessons I’ve learned, etc etc. Stories capture the most people and are the most important form of content in any social media.
I speak about my automated outreach methods in my other post.
I do not use LinkedIn ads. In my opinion, for the money, it is much more effective to use LinkedIn sales navigator and use your profile to gain leads.
Hey, thank you very much for creating this thread!
I have been meaning to start LinkedIn for a while and your other thread was very informative
From your experience, when cold emailing someone after viewing their profile, what type of messages give the most replies?
In your first message I presume you are asking them a ‘yes’ question?
Meaning, for example: ‘If I could bring you x amount of qualified leads per month (guaranteed) for a very low price, would you be interested in hearing more?’
After the first message do you get them on a call? Or do you have a funnel or a qualification process they go through?
Some clients yes, we have a sales funnel that we build and write for them using LinkedIn messaging. Others, we just want to get the conversation started and let the client handle it from there. Generally if we are only sending a first message for our client, then it’s some kind of yes question or a question that just gets the other party engaging.
What are safe numbers of profile visits and connection requests? My profile is old, but I haven’t really used it in the past. About to start posting regular videos with useful information for potential clients and would like to know the best settings.
In the other post I read about a limit of 60. What’s your opinion, @BJTHype?
Really good bits of information in here - would love to learn more about the recommended settings to use in Jarvee, unfortunately the other thread mentioned is Lvl2.
What would be your biggest tip for someone trying to get started on Linkedin selling B2B digital services like web design, video editing and the like ? How would soomeone go about getting their first clients a part from optimizing their profile with all the reasons you listed above?
