- Most people make a huge mistake when setting up their LinkedIn profile if their goal is to sell other people on their services/goods. They focus on their own accomplishments instead of the accomplishments of their clients.
So let’s talk about exactly what that looks like:
Headline: This is what people will see under your name before they connect with you. This should focus on two things. WHO YOU HELP and HOW YOU HELP THEM. This should have some kind of value preposition and filled with industry specific buzzwords where fitting
Profile Picture: Professional but fits your personality. Something that is high quality and elicits trust.
Summary: Nothing too long that people are bored when reading it. Maybe even just 3 paragraphs Expand a bit more on your headline in the first paragraph. In the second, talk about your work! Stuff you’ve done, projects you’ve been on, etc. Third one, finish with a CTA and how a buyer can contact you to work with!
In my experience those are the most important 3 pieces of a profile. Of course your work history should be up to date (but not show too much), have your work skills relevant to what you do, join groups that show your apart of something,
The posts? That’s completely up to you. I focus on stories. With everything that I do I tell a good story. Whether I’m talking about client results, lessons I’ve learned, etc etc. Stories capture the most people and are the most important form of content in any social media.
I speak about my automated outreach methods in my other post.
I do not use LinkedIn ads. In my opinion, for the money, it is much more effective to use LinkedIn sales navigator and use your profile to gain leads.