I wanted to share with you my newest method of doing Linkedin cold outreach automation.
I am currently doing this on 100+ Linkedin accounts for me and for all of my high-ticket clients who need B2B Lead Generation & Appointment Setting.
It took me a while to explain the reasoning behind it, so you might want to bring a cup of coffee with you.
TL;DR - Shoot the pitch inside the connection note, hook them in with the first line by addressing their current HUGE issue, explain them your solution using Loom videos.
For the other folks who take their Linkedin prospecting game seriously…without further ado.
Most people right now are doing the “I am not here to sell you…nevermind I am” kind of approach.
Looks a bit like this.
Hi [FIRSTNAME], I saw that you are [TITLE] at [COMPANY].
I think that’s awesome because of [REASON].
Looking forward to connecting with you!
[FIRSTNAME], quick question, are you interested in buying stuff from me?
Here’s why you should buy it from me.
Let me know if buying from me might interest you, [FIRSTNAME]!
I love helping people like you, it’s like my favorite thing, but hurry or I won’t ever help you again.
[FIRSTNAME], you saw my last message? Not for you? Let me know so I can cross you of my list.
[FIRSTNAME] you here?
The main idea behind it is to fool people initially, into thinking that you are a good human being who wants to offer value.
The morality of it doesn’t bother me, but it simply does not work.
You’ll rarely get a high-quality decision-maker into buying anything, and if they DO, it’s not because of this trick, it’s because they actually REALLY needed what you have to offer in the first place and they buy it DESPITE that silly attempt of building rapport.
This brings me to my new(er) method.
You can use www.loom.com to create a short 1 min video that explains your solution, and you can embed it inside your connection note.
The connection note should look something like this.
[FIRSTNAME], here’s your pain, here’s our solution + guarantee/track record, we made YOU a video.
THE FIRST LINE ABOUT THEIR PAIN NEEDS TO ABSOLUTELY NAIL THEM IN THEIR HEART:
[FIRSTNAME], failure to generate [OUTCOME] is what held [YOUR COMPANY] back, all these years…
We’ve helped [NUMBER] clients in [INDUSTRY] solve this.
I made you a 1-min video explaining how:
[LINK TO LOOM]
There are 2 big differences between these 2 methods.
1 The loom video helps tremendously by building trust since they can actually see a real person behind the Linkedin account, making it much more personal.
- As I’ve said initially, if they buy from you they need the service anyway, you are not fooling anyone.
However, with the initial method, you rely on them ACCEPTING the connection in the first place, and in 70% of the cases, they will not, so this is a huge bottleneck for the number of pitches you ACTUALLY send.
Also, no matter what method you use, at some point you will need to tell them about what you think their problem is.
If you fail that, and you miss your target, they will lose all interest, it’s COLD outreach after all.
This leave you with 2 options.
You either do it manually, and open up conversations to avoid screwing things up in 1 sentence.
You do it automated and you just shoot this message in the FIRST LINE.
If they need it, they will watch your video, or go to your presentation/website/booking link etc.
This results in you sending 4 times more pitches and it’s all automated so you don’t waste ANY time talking to them, asking questions about their dog and how their trip to Bali went.
[FEATURE REQUEST TIME]
There is a huge problem with shooting your pitch inside the connection note using Jarvee.
If someone replies, Jarvee doesn’t have the option of NOT following up with extra messages, which will 100% ruin all the trust you’ve built.
Imagine this conversation:
[FIRSTNAME], I made you a personalized 1-min video explaining this huge issue that you are facing.
Awesome, I really like this, how soon can you get started?
Okay, sounds interesting, can you give me some more info about it?
[FIRSTNAME], have you watched that video yet? Look, if you are not interested in working with me just let me know.
[FIRSTNAME]? Are you still here?
In order for this to be fixed we need this:
Message #1 inside the Search and Contact tool needs to start with → If reply send this / If no reply send Message #1 just like the rest of the messages
So when the sync starts and the user status updates to Accepted, before the Search and Contact tool sends the first message, it first needs to check if the user sent us any replies to the connection note.
Hope everything is clear, if you have any questions or need any help let me know.
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