I have seen multiple threads in the past days talking about and discussing buying IG ads to grow your account and get likes since it’s getting harder and harder with the recent Instagram update.
In my experience, buying IG ads to boost your account reach and grow a following can be detrimental.
Let me explain.
But first beware, if you are a business trying to sell your products or services, IG and Facebook ads are a great and cost-effective way to accomplish that and grow your business. That is not what I mean. I am really talking about using these IG ads to grow your account.
If you decide to buy ads, make sure to not boost your post through IG. This is a total waste of money. They will eat through your money and you will get even worse results than regular IG ads. Use facebook ads to do detailed targeting and have more control and results over your IG ads
But here is the thing about buying IG ads to grow your account:
If you buy ads through instagram to grow your account, they will know that you are paying for your reach, and cut your organic reach a lot. They will do that because they expect you to buy more and more ads because you make them a lot of money.
In the end, it’s gonna be a vicious cycle. You start buying ads to grow your account. You get some results, nice likes, but your next organic posts still do not get any more reach, in fact, they may getting even less reach than before. So you buy more ads and more ads and then you are stuck in a cycle of buying ads because your account doesn’t have any organic growth potential.
Take it from someone who has done exactly that and speaks from experience … me.
Here is my story:
I remember doing this for about a month with multiple posts spending about €100 on ads created through facebook ads manager.
I got about 200k views through out my posts, lots of likes and about 2.5k new followers.
Thing is, these followers really seem to engage less with content you post.
I don’t even know if it is the followers themselves or just IG which cuts your reach and engagement because they know you are paying for your reach through ads and they want you to pay more so they just don’t show your post to your followers in hopes of you buying more ads.
If it helps, I also only targeted worldwide in the audience settings. That means Facebook goes out and mainly shows your post to third world countries because they are the cheapest. That way I could get impressions for €0.0001 or something.
It surely would’ve been better to target US and first world countries only but that would’ve been way more expensive.
I remember a couple ads I had targeting these tier 1 countries and they barely got any followers whereas the worldwide settings really took off.
So far m/s method is a lot better for high-quality engaging followers, but you also need to have the budget. For me, I had a nice set of child accounts going with my own proxies but since the update, I can’t do any actions except through the embedded browser.
- buying ads cuts your reach because Instagram wants you to pay for more so they limit your organic reach
- the followers you acquire won’t be super engaged with your account, if they get to see your posts at all, they most likely won’t be to highly valuable
- if you buy ads, make sure to not boost your post through IG. This is a total waste of money. Use facebook ads to do detailed targeting and have more control and results over your IG ads